Brand Development
Igniting Brand Stories!
Every brand is a beacon of ideas, values, and promises. But in a market saturated with numerous voices clamouring for attention, how does one ensure their story not only gets told but also resonates? The art and science of brand development weave together the strands of a brand’s narrative into a tapestry that audiences can connect with.
Branding Strategy
Struggling to Carve a Unique Identity?
A compelling brand goes beyond logos and taglines; it encapsulates values, vision, and voice. Our brand development approach crafts a distinct identity that resonates and remains consistent across all touchpoints. Together, we shape narratives that not only inform but inspire.
Our Method
- Discovery
Two-hour in-depth interview during which we will learn every detail about your company, including who you are, where you’ve been, and where you want to go. In order to learn more about your consumers,
rivals, industry specialty, and long-term business objectives, we will ask you a number of questions. - Direction
The information we gathered in Step 1 will be reviewed by us over the course of a week. Then, we’ll do our research and verify our conclusions. After that, we will reply to you with a brand strategy to help you achieve your business objectives. This guidance will contain a distinctive brand positioning for your company, three possibilities for look-and-feel mood boards, and the voice and tone your company should use to engage with your target market. We will also create an initial UX wireframe for your website landing page.
- Design
Once you pick a mood board direction, we will create three logo design options that appeal to your ideal audience. Then, finalizing the logo, we will put together a brand guide that shows the logo variations, primary & secondary typeface, colour palette, and how the brand manifests as a website header.